Shaw Media approached us to create an experiential marketing campaign for a food festival in Toronto with The Food Network. The Food Network was a sponsor of the 2014 Taste of Toronto Festival and wanted something that would be useful for attendee’s of the festival, environmentally friendly, and also an effective experiential marketing campaign. We designed and manufactured 7,500 custom branded plates for the Food Network as part of the Tastes of Toronto Food Festival.
The plate we developed for them included holes to hold a cup and utensils, were branded on both sides, and were widely successful both at the event by minimizng garabage and waste, as well as on social media as an ad campaign.
20 November